Outfitting You On & Off the Water

AVID Sportswear is a design-driven lifestyle brand that transcends the traditional boundaries of sport fishing clothing and hats. Equally at home on and off the water, we design and develop premium fishing apparel that celebrates the lifestyles and pursuits of sportsmen and women across the globe. Our fishing shirts and hats focus equally on design, style, quality and performance to deliver a superior product to you.

We proudly serve the sportfishing community and celebrate the sportfishing lifestyle but it goes beyond that. "AVID" describes our passion for the outdoors. We are AVID sportsmen and women who love to share our passion with others. The hook within our logo is our modern interpretation of the ancient maori hook which represents strength and safe passage over water. Our hook respects the past while acknowledging the presence of today. The spirit of all that we do is embraced in two simple concepts: our passion for sportfishing and our best wishes for you.

The AVID Family would sincerely like to thank you for your continued support and we look forward to serving the sport fishing community into the future. We're not only online, we also have a retail showroom in Downtown Palm Beach Gardens. So if you're ever in South Florida, come on by the store we'd love to meet you.